Copywriting and Promotional Writing

Copywriting is writing for advertising purposes and should not be confused with copyrighting, which means to secure the legal rights to reproduce, publish, and sell your work (i.e. writing or art).

Within this collection of copywriting resources you'll find articles and Web sites that explain the fundamentals of copywriting, and those that share copywriting, business, and advertising tips and techniques.

Featured Copywriting Articles

10 Reasons to Consider Copywriting
By Michele Pariza Wacek
Looking to chuck that full-time job for a life of full-time writing? Or maybe you’ve already dumped the day job but aren’t quite as busy as you’d like to be. Why not take a closer look at copywriting?

Six Ways Your Creativity Can Turbocharge Your Copywriting
By Michele Pariza Wacek
Use your creativity skills to write copy that stands apart from the crowd by taking advantage of your unique voice and personality, painting visuals, and connecting with your target market on an emotional level.

More Copywriting Articles...

Copywriting and Promotional Writing Resources

Note: Copywriting is different than Copyrighting

Creative Concepts and Copywriting Articles
Learn how to combine your creativity with hard-hitting marketing and copywriting principles to sell more products and services and boost your business.

AdCopyWriting.com
"Free tutorials on copywriting, web content, advertising, internet marketing, direct mail and brochure copywriting."

Copywriting at About.com
Discusses topics related to copywriting: Attention, Interest, Desire, Action (AIDA), courses, freelancing, sales letters, Web content, finding a copywriter, direct mail, pay per click, articles, and books.

CopywritingSite.com
"Free information, tips, and tricks on copywriting, marketing, and selling!"

More Writing Articles

Researching the Market
By Laura Backes
How, exactly, does one research a market that produces thousands of new products each year? I suggest a systematic, three-part approach which works for book and magazine publishers.

Tips for Developing an Original Voice
By Laura Backes
A story without a strong voice does not come alive for the reader, does not touch the reader’s imagination. ... Voice is the simplest writing technique to learn, because it’s already in you.